dibz

Company: dibz.se

Role: Lead Product Designer

Industry: Real Estate Technology

Housing Queue Automation Platform

Overview

Dibz is Sweden’s first platform designed to help users manage housing queues across more than 200+ housing providers, including municipal, private, and student housing. With over 100,000 users and a 4.6★ Trustpilot rating, the platform simplifies the complex process of tracking and managing housing queue positions, helping individuals and families secure apartments faster.
The product focuses on automating queue management, improving transparency, and making housing access easier across Sweden’s fragmented housing market.

My Contributions

• Led the redesign of onboarding, dashboard, and family account features.
• Designed the Family Account system, enabling multiple profiles to be managed under a single household account - a first for the platform.
• Improved mobile UX and simplified queue management flows.

+4.6★

Maintained strong user satisfaction across 1,000+ reviews

1.7x

Compared to manual tracking across housing portals

+22%

Following the launch of multi-profile management

The Challenge

The platform was originally designed for single users only, limiting its usefulness for households managing housing applications together. Families and partners needed a way to manage multiple housing queue profiles under a single account while maintaining privacy and security.

Additional challenges included:•
No existing market pattern for family-based housing queue management
• Sensitive personal and financial information requiring secure handling
• The need to maintain simplicity while introducing multi-user functionality

The goal was to design a clear, intuitive system for managing multiple housing profiles without increasing complexity.

Process

Discovery & Research:

- Conducted multiple interview rounds with families, students, and single users to understand queue management behaviors and pain points.
- Observed live usability sessions to identify friction in onboarding, profile management, and queue tracking.
- Collaborated closely with developers and stakeholders to align design decisions with technical constraints

Ideation & Wireframing:

Mapped key user flows including:
• Adding family members
• Managing invitations
• Switching between profiles
• Tracking queue status
Designed multiple iterations for invite flows, profile switching, and status indicators while prioritizing clarity and simplicity.

Visual Design & Prototyping:

Developed mobile-first interfaces tailored to Dibz’s user base. Designed a family dashboard providing clear visibility into:
• active queues
• family members
• application progress
Introduced map views, structured tables, and progress indicators to improve transparency.

Testing & Iteration:

Ran multiple prototype tests and refined the experience based on user feedback.
Addressed key concerns such as:
• invite clarity
• security and account ownership
• seamless profile switching

Delivered final designs through Figma and collaborated closely with developers to ensure smooth implementation.

Key UX Improvements

Profile Switching:Introduced a quick dropdown switcher enabling users to move between family profiles instantly without logging out.
Family Account Dashboard:Created a centralized view showing queue status, members, and activity across the household.Progress Indicators:Added profile completion tracking to guide users toward completing required steps.Status Visibility:Implemented clear Active / Expired indicators to help users quickly understand account states.

Outcome & Impact

✔ Successfully launched Family Accounts, transforming Dibz into a multi-user platform
‍
✔ Helped the platform scale to 100,000+ users while maintaining a 4.6★ Trustpilot rating
‍
✔ Increased subscription upgrades and family adoption rates
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✔ Strengthened Dibz’s position as Sweden’s leading housing queue management platform